The primary purpose of your website is to reduce your guest’s uncertainty. The pictures on the website should show people in the church environment, allowing the guest to pick up visual clues about the culture. What are they wearing? How are they interacting? The language on the site should reflect the culture of the church. If you’re a conservative church that uses the King James Version in your service, your website should reflect that. If you’re a church with a contemporary worship service, have a picture of the worship band to show the culture. The website should be authentic to the experience guests will have.
